Canadians Lay Importance on Photos Over Finances

ComputerWhen it comes to the thought of losing important information off of a PC, more Canadians claim that their photos are more important to them rather than their financial information, according to survey results released today by Ipsos Reid and Microsoft Canada Co. Yet, while the majority (55 percent) say they have actually lost important files from their PC, 27 percent of those polled admit they never back up files.

Other interesting statistics:

  • Thirteen percent of Canadians back up their files less than once a year, nine percent do so about once a year and 11 percent only about twice a year.
  • Canadians aged 55+ have never backed up (31%) their files compared to those aged 35 to 54 (27%) or 18 to 34 (23%).
  • Of the majority of Canadians who claim that picture files are important to them, women (91%) are more likely than men (84%) to say that this folder is important to them.

The survey polled 1032 people between January 30th and February 5th, 2009.


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