Billboard Advertisers Get Real Time Results

By Brian Schultz

Pattison Outdoor AdvertisingPattison Outdoor Advertising is trying something new to get their clients real time results on when their billboards go up.

The Canadian company has launched the Eyewitness program, which enables all of their installers to carry PDAs and take a snapshot of the newly-installed billboards.

Clients can then log into the Pattison website 24/7 to get proof that their purchase is up and visible.

Pattison says it’s all about transparency to ensure the client is satisfied that the work has been done.