Fifty-three brave students and their professors from the U of M’s Asper School of Business braved the single-digit temperatures on Thursday morning for a great cause.
The students plunged into ice-cold water as part of “Chillin’ for Charity” in support of the United Way.
Participants warmed up after in a hot tub sitting in the back of a 1965 GMC fire truck.
$16,000 was raised for the United Way.
View the photo gallery below.
Submitted photos by Eric Friesen/United Way
Video courtesy of the Winnipeg Free Press