U.S. Working to Make Loud TV Commercials Illegal

U.S. Working to Make Loud TV Commercials Illegal

By Tyler Sutherland

Here’s something Canadian Parliament could tackle when they get back from their extended vacation — volume on TV commercials.

U.S. lawmakers introduced the Commercial Advertisement Loudness Mitigation Act last month and senators are throwing their support behind it.

The act is aimed at advertisers who make a point to increase the volume on their commercials louder than original programming to attract consumers.

The move has come with intense criticism from opposition, who say Congress should leave such matters to the Federal Communications Commission (FCC), which is similar to Canada’s CRTC.

The act will be debated again this month.

Canadian advocacy groups want the Harper government to introduce something similar on this side of the border.

— With files from AdFreak.com