Unlimited Coke for Athletes at Vancouver Olympics

By Brian Schultz

Athletes, coaches and team officials will have an unlimited supply of sugar and caffeine during the Vancouver 2010 Olympic and Paralympic Winter Games. RBC is providing notable attendees a prepaid fob to be used for unlimited access to Cola-Cola.

Similar to how some pay for gas, a simple wand of the fob will drop a cold beverage from a number of dispensers placed throughout various Olympic venues.

For those athletes watching their calorie intake, a rep from Coca-Cola said in an e-mail other drinks will be available under the Coke brand, such as Diet Coke, iced tea, and a number of fruit juices.

How much each fob is worth wasn’t disclosed. To steal a line from MasterCard … priceless?

Image credit: CNW Group