Slow Motion Pedigree Commercial Goes Viral

By Brian Schultz

At over 1 million views on YouTube, this slow motion commercial for Pedigree with dogs jumping for a treat is in full viral swing.

The commercial was shot with a Phantom camera at 1,000 frames per second and has the right element of a viral video: animals.


“The ‘Catch’ spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. The super slow motion really captured this intense sense of desire in the dogs’ eyes,” director Bob Purman explained.