New Initiative to Build on How Manitobans Recycle Containers

By Sarah Klein


Manitoba will soon get an extra helping hand making it become Canada’s greenest recycling province.

The Canadian Beverage Container Recycling Association (CBCRA) — a new voluntary not-for-profit association — wants to expand Manitoba’s recycling program. The association is made up of soft drink, energy drink, juice, milk and bottled water makers and wants to expand recycling options and increase recycling rates in the province.

“The beverage industry is stepping up to the plate,” said Ken Friesen, Executive Director of the CBCRA. “The CBCRA is preparing to help the Manitoba government meet its target of 75% recycling for beverage containers. We know this target cannot be achieved without the concerted effort of industry, or without the support and participation of the public and government.”

The group plans to make recycling containers away from home more convenient by complementing on the success of the blue box program.

Beverage companies who have signed on with CBCRA will pay a two cent container fee per item.

The association will be up and running in the province starting April 1.