Unless True North Sports and Entertainment has a deal with a cell phone company in Calcutta, they better get their lawyers on the phone.
The above photo was taken by a tourist recently of a billboard for a cell phone company named MTS, the mobile service brand of Sistema Shyam TeleServices.
The background image is clearly of Winnipeg’s MTS Centre, making it appear the India-based company owns the building.
MTS (not the Manitoba one) has around 91 million subscribers.
True North director of communications Scott Brown didn’t return a request for comment.