SANDBOX Magazine Celebrates First Year Anniversary

By Sarah Klein

It’s been a year since a local lifestyle magazine burst onto Winnipeg’s fashion and culture scene with four successful print issues.

SANDBOX magazine has since produced eight online issues and a special print issue celebrating its one-year anniversary.

The publication was dreamed up by recent university graduates Jeffrey Vallis and Braden Alexander. The self-funded magazine sustains itself through newsstand sales, advertising and proceeds from magazine release parties.

“Our dream was to see the magazine in print –– just once –– even if it meant maxing out our student loans to do it,” said Jeffrey Vallis, SANDBOX editor-in-chief. “But when that day finally came, we weren’t ready to stop at just one and, thankfully, neither were our readers. Considering we did it all with no money, minimal time and a makeshift office in our parents’ basements, we couldn’t be more proud.”

In an era where many feel print is dead, the local magazine has proved otherwise. Just this month, Hot 103’s Ace Burpee listed SANDBOX among the “100 Most Fascinating MB’s of 2010” at number 17.

The 108-page “Anniversary Issue” is available at McNally Robinson, Berns & Black and Hush & Shout, and will be available at Chapters Indigo bookstores in Alberta, Saskatchewan, Manitoba and Toronto on January 11.


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