Winnipeg’s newest radio station launched Sunday, bringing back classic hits to the airwaves after 1290 CFRW switched formats in September.
FAB 94.3 replaces the struggling CURVE 94.3 format and will be specializing in “Super Hits of the 60s and 70s.”
The CHUM Radio station went live at 3 p.m.
The new morning show will launch at 6 a.m. on January 4 with Beau, Tom and Frazier — formerly of 99.9 BOB FM.
CURVE’s old morning show made up of Jay Richardson and Andrea Collins will move over to BOB the same day.
“We’re also excited to keep all the popular morning programs intact,” said Chris Stevens, Vice-President and General Manager of CHUM Radio Winnipeg in a release. “We’re lucky to have two popular morning shows and the station swap allows the teams to be best positioned for success in the appropriate demographics. We’re confident that everyone will be pleased.”
We predicted the format change earlier this month as a way for CTV to bounce back in the ratings, where the 94.3 frequency has underperformed for a while.
Listen to a preview:[audio:http://www.chrisd.ca/blog/wp-content/uploads/2010/12/fab-943-intro.mp3]