A made-in-Manitoba radio format is being nationally syndicated to an even wider audience.
Kroeger Media Inc., the company behind the HANK FM brand of stations, has partnered with Envision Radio Networks as its national syndicator for the HANK format.
The LaSalle-based company is also the brains behind the BOB FM and JACK brands, creating turnkey formats for radio stations all across Canada and the U.S.
“We are now in the age of the celestial jukebox,” said Howard Kroeger, the creator and voice of HANK FM. “The Internet, peer to peer file sharing, iTunes, TV, video games and the box office have all contributed towards remapping listeners music tastes as we start this second decade of the 21st Century. Wide variety based formats are now a successful niche. The success of the BOB/JACK format is hard evidence of that.”
“The format will give a broader musical choice in the crowded country radio arena,” said Danno Wolkoff, Envision’s president and CEO.
Envision provides content and services to more than 1,000 radio stations and reaches over 40 million listeners weekly.