MTS Retains Naming Rights to Arena

True North Sports and Entertainment president Jim Ludlow, MTS CEO Pierre Blouin and True North chairman Mark Chipman shake hands after announcing an extended naming rights deal at MTS Centre on Thursday, June 16, 2011. (JAMES TURNER / METRO NEWS)

True North Sports and Entertainment has extended its deal with MTS surrounding the naming rights to Winnipeg’s NHL arena.

The new deal for MTS Centre was announced Thursday and will last until 2021. Under the old agreement, the deal was to expire in 2013, and was originally a 1o-year deal when True North partnered with MTS in 2003.

The yet-to-be-named NHL team will begin playing the 2011-12 season in the arena.

The cost associated with the naming rights was not released.

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