To celebrate its Dollar Drink Days promotion, McDonald’s gave away 4,000 loonies near Sylvan Lake, Alberta recently.
The fast food giant embedded the loonies in the shape of its trademark ‘M’ inside 8,000 lbs. of ice. Passersby were tasked with trying to chip out a loonie to get themselves a drink.
As part of the celebration, McDonald’s held a beach party at the Sylvan Lake Pier while the ice melted, including games and giveaways to tie in with its $1 summer drink promotion.
The creative promotion was coordinated by Vancouver marketing agency Cossette.