VIDEO: McDonald’s Literally Shells Out Cold, Hard Cash

To celebrate its Dollar Drink Days promotion, McDonald’s gave away 4,000 loonies near Sylvan Lake, Alberta recently.

Watch:

The fast food giant embedded the loonies in the shape of its trademark ‘M’ inside 8,000 lbs. of ice. Passersby were tasked with trying to chip out a loonie to get themselves a drink.

As part of the celebration, McDonald’s held a beach party at the Sylvan Lake Pier while the ice melted, including games and giveaways to tie in with its $1 summer drink promotion.

The creative promotion was coordinated by Vancouver marketing agency Cossette.

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