‘Buy Manitoba’ to Steer Shoppers Toward Local Food

By Sarah Klein

New food labels placed in grocery stores will help Manitobans to ‘buy local.’

The $3 million food identification campaign was launched Thursday at a Winnipeg Safeway location, meant to help shoppers quickly identify locally-grown and processed products on store shelves.

“When we purchase locally produced food we are providing more support to farm families, food processors, rural communities and Manitoba’s economic future, plus we get to understand exactly where our food is coming from,” Premier Greg Selinger said. “We are pleased to work with our partners to make it easier for families to add more Manitoba products to their dinner tables.”

It’s anticipated the program will expand to other grocery stores in the future.

Food deemed to be Manitoba-made must be composed of more than 85 percent of main ingredients from the province. All processing and packaging must also be done within Manitoba.

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