The Tower of Toys campaign was launched on Monday by the Forks Market Merchants’ Association.
Toys will be collected over the holiday season for the Christmas Cheer Board, which will be distributed to children in need of a gift on Christmas morning.
“It’s really wonderful to watch the tower grow higher and higher as the holiday spirit captures the hearts of visitors to The Forks,” said Joyce Gittins, chair of the campaign. “Last year we sent 750 toys valued at over $15,000 to the Christmas Cheer Board, and this year we hope to contribute even more. It’s our hope that we can help make Christmas a little merrier for Winnipeg kids.”
Donations can be made near the tower elevator and centre court.
Updated at 11 a.m.