MADD Launches ‘Project Red Ribbon’ Campaign at Legislature

By Sarah Klein

MADD Canada’s Winnipeg’s chapter launched their Project Red Ribbon campaign on Tuesday, marking its 25th anniversary to help curb impaired driving in Manitoba.

The nationwide campaign is the largest in MADD’s history, which runs until January 7, 2013.

Justice Minister Andrew Swan read a proclamation on behalf of Premier Greg Selinger and the Manitoba government to honour the milestone during a ceremony in front of the Manitoba legislature this afternoon.

“MADD Winnipeg will be encouraging motorists to display the red ribbons on their vehicles, key chain, or any visible location as they are distributed from now through to January 7 to serve as a reminder for everyone to take a pledge and make a commitment to drive safe and sober, not just during this festive season, but every day of the year,” the organization said in an e-mail.

The red ribbon is also a commemorative symbol to honour Manitobans that have fallen victim to the consequences of impaired driving.