New Rules to Protect Car Buyers from Sticker Shock

New rules were proposed Monday by the Manitoba government to protect consumers from false and misleading advertising on cars.

“All-in” pricing will be required by all auto dealers to prevent sticker shock and include all associated fees and taxes on the total value of a vehicle.

The protections would include:

  • Requiring advertised prices for vehicles to include all fees, charges, levies and taxes, unless the advertisement indicates PST and GST are not included;
  • Requiring vehicle advertisements for the current and previous model year to state if the vehicle is used; and
  • Prohibiting false advertising and the providing of false information to consumer.

The Canadian Automobile Association was one of the organizations on hand for the announcement, held at Focus Hyundai on Nairn Avenue, and applauds the new consumer protection measures.

“CAA Manitoba gets several calls a day from Manitobans looking for advice about buying cars,” said Mike Mager, president and CEO of CAA Manitoba. “These proposed rules will help ensure that consumers making one of the largest purchases of their lives are well-protected and informed.”


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