Canada Goose Opens Exchange District Factory

Dani Reiss - Canada Goose
Canada Goose president and CEO Dani Reiss speaks during the opening of the company’s newly expanded manufacturing facility in Winnipeg on Tuesday, April 9, 2013. (STAN MILOSEVIC / CHRISD.CA)

The president and CEO of Canada Goose was in Winnipeg Tuesday to help open the company’s newest expanded factory.

Dani Reiss officially opened the clothing retailer’s 57,000-square-foot factory at 365 Bannatyne Avenue in the Exchange District. The previous facility, built in 2011, was 24,000 square feet.

Through its commitment to keep production on Canadian soil, Canada Goose has hired more than 25 new employees over the last six months to work at the manufacturing facility.

“With our exponential growth in the last decade, it’s clear that people want authentic products, made where they should be made. For iconic extreme weather outerwear, there’s no better place than Canada,” Reiss said. “This move not only represents another step in helping to build up the Canadian apparel-manufacturing industry, it’s a celebration of the skills, passion and quality craftsmanship that our employees deliver every day.”

Canada Goose
Workers at Canada Goose’s new facility at 365 Bannatyne Avenue on Tuesday. (STAN MILOSEVIC / CHRISD.CA)

Canada Goose has been manufacturing extreme weather outerwear in Canada for over 55 years.

Reiss’ visit comes as Canada Goose makes headlines for a viral video mocking the company for mass producing its product to Canadians, and particularly those living in Toronto.