Social Service Agency Rebrands as ‘Family Dynamics’

Family DynamicsThe Family Centre of Winnipeg has rebranded itself with a new name and logo. The 77-year-old social service agency is now known as Family Dynamics.

“We are changing our name but not who we are,” said executive director Holly Puckall. “Our core will remain the same — same values, standards, and vision — ‘Healthy Families and Strong Communities.'”

The change comes after a two-year consultation with stakeholders and was announced Wednesday at Portage Place Shopping Centre, where the agency’s offices and many of the staff are located.

“Family Dynamics is a mature agency, established, credible, with high quality services. Our unique contribution to the social safety net is our ability to respond to emerging needs.”

— Staff