Protunity Creating Opportunity for City’s Biz Leaders

By Tyler Sutherland


A Winnipeg company has launched an online networking site meant to connect business leaders locally and around the globe.

Protunity is a subscription-based platform backed by the Winnipeg Chamber of Commerce and World Trade Centre Winnipeg. The software was developed by local company Protegra.

“Winnipeggers and Manitoba companies will have the advantage of building partnerships and making connections across the street and around the world through Protunity,” said David Angus, president of the Winnipeg Chamber of Commerce. “At the end of the day, it’s all about quality and members will know that they’re getting quality connections with this trusted network.”

The referral networking site was developed after Centrallia, a global business-to-business forum that brought more than 700 business leaders from 30 countries to Winnipeg in 2010 and 2012.

“Protunity prolongs the Centrallia effect because it takes one-on-one business-to-business meetings with qualified companies online,” said Mariette Mulaire, president and CEO of the World Trade Centre Winnipeg. “Fostering trusted relationships is key when doing business and Protunity really facilitates this by focusing on privacy and self-ownership of information.”