Manitoba Music is receiving 1.39 million from the federal government for a three-year trade and business development initiative.
The funding was announced Tuesday by MP Steven Fletcher to allow the local music sector to thrive in emerging international markets.
The initiative will address needs identified in a recent music industry economic impact study and will involve working with SaskMusic, Alberta Music and francophone organizations, such as Les 100 NONS, to help entrepreneurs and companies geographically isolated from the industry’s major centres diversify and remain competitive.
“Manitoba is known internationally for producing ground-breaking artists and music companies,” said Sara Stasiuk, executive director of Manitoba Music. “This investment will allow us to offer new and innovative programming to bolster the activity of our industry, increase the business capacity of our companies, work more closely with our Francophone community and the prairie provinces, and ensure that Manitoba music continues to reach beyond our borders.”