Unsuspecting Winnipeg Recyclers Rewarded with Prizes

By Sarah Klein

Recycle EverywhereIt pays to recycle in more ways than one. And if you were lucky enough to be on the campus of the University of Manitoba today, you didn’t walk away empty-handed after performing your recyclable deed.

Recycle Everywhere staged an event to reward unsuspecting recyclers with prizes for depositing an item into one of their bins. The recyclers were surrounded by actors waving banners, logos and flashing congratulatory messages while draped in eye-catching props. Prizes included bikes, jackets and other products made from recycled beverage containers.

“When someone tosses their empty aluminum drink can into the Recycle Everywhere Magic Bin, for instance, they can instantly win a bike — a product made from recycled aluminum,” said Arielle Gurevich from Recycle Everywhere. “The act rewards recyclers with an instant pop up prize — with all the fanfare you can imagine, and then some. It literally demonstrates that everybody wins when you recycle everywhere.”

The stunts — put on by the Canadian Beverage Container Recycling Association (CBCRA) — were also held at other mystery locations across Winnipeg.