Mothers Against Drunk Driving (MADD) Winnipeg launched their annual Project Red Ribbon campaign on Friday ahead of the holiday season.
MADD volunteers will be encouraging motorists to ‘tie one on,’ displaying a red ribbon on their vehicles to honour those killed or injured as the result of drunk driving.
The local MADD chapter staged their campaign in the south parking lot of Polo Park Shopping Centre, displaying a hearse, ambulance, police cruiser, snowmobile, taxicab and an Operation Red Nose vehicle. The props were to show the many rides one may end up taking as a result of making the right or wrong choice when it comes to drinking and driving.
A Manitoban is killed or injured every seven days due to impaired driving, while four Canadians die daily. Recent statistics also show impaired incidents are up four of the last five years.
The public awareness campaign runs November 1 until January 6.