A new Winnipeg radio station quietly hit the airwaves on Boxing Day.
Jewel 101 FM is the sixth station to carry the brand under the leadership of Evanov Radio Group.
CFJL can be found at 100.7 on the FM dial and was best known as The Breeze until early November. A format change dropped the soft AC style to a light rock sound. During the transition period, the station simply called itself 100.7 FM.
Jewel 101 FM will begin carrying Winnipeg Goldeyes games in the spring under a new two-year deal.
The station pulled in a 1.8 share in the fall ratings book, up from 0.9 the year before.