Campaign to Promote Art with Decorated Semi

A new mobile campaign supporting the Michaëlle Jean Foundation will launch in Winnipeg this week.

The Foundation has teamed up with Bison Transport and Graffiti Art Programming to unveil a revamped 18-wheeler transport trailer.

Using artwork designed by artist Kenji Toyooka, the vehicle has been transformed into a piece of art that celebrates how underprivileged youth are making a difference in their lives and communities, thanks to the transformative power of the arts.

“We are particularly impressed with the work being done at the Foundation to help support and empower at-risk youth, and believe the “Arts Save Lives” campaign will be a major success,” said Jessiman Foundation director Peter Jessiman, one of the partner organizations. “We are honoured to be able to help spread this wonderful and positive message to all Canadians, from coast to coast.”

Canadians are invited to spot the trailer as it travels through their communities, and send pictures to the Michaëlle Jean Foundation by e-mail at or by Tweeting at handle @FMJF143.

The trailer will be unveiled at Winnipeg’s Michaëlle Jean Park on Thursday at 4:30 p.m.