Beer Flows at Manitoba’s First In-Store Brewing Location

Beer Flows at Manitoba’s First In-Store Brewing Location

By Sarah Klein

Beer Bottles
(Beer bottles image via Shutterstock)

WINNIPEG — The first in-store brewer in the province has been waved the starting flag by the Manitoba government.

Brewers Direct at 1400 Sargent Avenue can now provide customers with the ingredients, instructional advice and equipment to produce homemade beer and wine directly at its retail location.

“We’re excited for the opportunity to expand our business,” said Giovanni Masi, manager, brew on premises, Brewers Direct. “In-store brewing allows us to reach out to a brand new customer base.”

Changes to Manitoba’s Liquor and Gaming Control Act allows for retailers to offer the service and provide new entrepreneurial opportunities to brewers.

How does it work?

Customers purchase ingredients on site, mix their wine or beer, and leave it on the premises for fermentation. After a period of time, customers return to bottle their wine or beer and remove the product from the site.

Earlier this week, the province announced it would also be expanding its growler craft beer program to include additional locations.


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