CBC Maintains Strong Hold on Winnipeg Radio Market

CBC Maintains Strong Hold on Winnipeg Radio Market

Radio Mic

The fall radio ratings are out and CBC Radio One is once again on top in Winnipeg. The public broadcaster first dethroned radio leader 680 CJOB in the spring book and has maintained its hold as the city’s top radio station.

Numeris measured the audience period from September 7 to November 1, 2015.

Over the course of a year, many city radio stations have undergone rebranding and format changes, including KiSS 102.3, 97.5 BIG FM, 99.1 Fresh Radio and Jewel 100.5.

The below data is for the 12+ demographic, with the Fall 2014 ratings in parentheses for comparison.

  1. CBC Radio One –15.3 (12.8)
  2. 680 CJOB — 10.9 (13.6)
  3. 92 CITI FM — 9.4 (6.6)
  4. 103.1 Virgin Radio — 9.0 (8.3)
  5. QX 104 — 7.4 (9.8)
  6. 99.9 BOB FM — 6.0 (5.8)
  7. KiSS 102.3 — 4.9 (5.0 as 102.3 Clear FM)
  8. Energy 106 — 4.5 (5.3)
  9. CBC Radio 2 — 4.0 (3.4)
  10. FAB 94.3 — 3.9 (5.0)
  11. TSN 1290 — 3.5 (3.2)
  12. 97.5 BIG FM — 3.1 (2.6 as Power 97)
  13. 99.1 Fresh Radio — 2.5 (2.2 as 99.1 Fresh FM)
  14. Jewel 100.5 — 2.2 (1.8 as Jewel 101)
  15. Radio-Canada — 0.2 (0.2)

Morning show ratings (Fall 2015, 12+)

  1. 680 CJOB — 15.4
  2. 92 CITI FM — 11.1
  3. 103.1 Virgin Radio — 8.8
  4. QX 104 — 6.8
  5. KiSS 102.3 — 4.6
  6. 99.9 BOB FM — 4.5
  7. TSN 1290 — 4.2
  8. CBC Radio 2 — 3.5
  9. Energy 106 — 3.3
  10. FAB 94.3 — 3.3
  11. 97.5 BIG FM — 2.1
  12. 99.1 Fresh Radio — 1.6
  13. Jewel 100.5 — 1.4
  14. Rhythm 104.7 — 0.7
  15. Radio-Canada — 0.1

*Morning show data is Monday to Friday, 6 a.m. to 10 a.m. Source: Numeris


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