Canada’s Goal Light: Budweiser Lighting Up the North Pole

Canada’s Goal Light: Budweiser Lighting Up the North Pole

Budweiser Red Light
Budweiser is taking a large-scale Red Light to the North Pole to light up goals for Canada. (CNW GROUP / BUDWEISER)

Canada’s hockey goals will be seen and heard from atop the world this September when 2016 World Cup of Hockey gets underway.

Budweiser is introducing a 20-foot goal-synced Budweiser Red Light to be installed at the North Pole. The light is a much larger version of the light fans can buy themselves for $159, which sync up to your favourite team and go off whenever they score a goal.

“Over the years, we have brought goal celebrations to Canadians with the game-synced Budweiser Red Light and this September, when Canada will be defending world title, we plan to make goal celebrations even bigger,” said Andrew Oosterhuis, director of Budweiser Canada.

The giant goal light will be making its first cross-Canada stop in Plaster Rock, New Brunswick at the World Pond Hockey Championships.

The below ad will debut this Sunday during Super Bowl 50.