The Manitoba Lung Association is set to launch a campaign on Wednesday, June 1 in its efforts to fight lung disease.
The campaign is part of the Great Canadian Giving Challenge, where every $3 donation or more will enter the association to win a $10,000 donation from The GIV3 Foundation.
“We need to invest in this research now, not later, because one in five Manitobans are already living with chronic pulmonary lung disease, asthma or lung cancer — and the number is steadily rising,” said Neil Johnston, interim president and CEO of the Manitoba Lung Association.
Johnson says $10,000 would fund research projects the association supports provincially and nationally. He adds that chronic lung diseases cost the Canadian economy an estimated $12 billion annually.
“That number will double if we don’t act now. Research is our not-so-secret weapon for finding out the best ways to prevent and treat these diseases. Although Manitobans share a long, proud history of being Canada’s most generous donors, Winnipeg didn’t make the cut of top Canadian cities donating last year.”
Donations to the Manitoba Lung Association campaign can be made through CanadaHelps.org.