CAA Members Approve Merger of Manitoba, South Central Ontario Branches

CAA Members Approve Merger of Manitoba, South Central Ontario Branches

By Sarah Klein

CAA ManitobaWINNIPEG — CAA Manitoba members have approved a proposed merger with CAA South Central Ontario.

The two automobile associations joining forces is welcome news to members, who may see a freeze or reduction in membership fees.

“Joining forces will allow us to leverage each other’s resources, increase our advocacy initiatives and update the retail experience to provide better value for our members,” said Mike Mager, president and CEO of CAA Manitoba.

The company will have two call centres in different locations and time zones, which is expected to help improve service delivery during peak times.

Each club will maintain its current name and market its own products and services as usual. Neither club will reduce staff as a result of the merger, which is expected to be formally completed by the end of summer.


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