Shoppers to Real Canadian Superstore are lending a hand this holiday season to fill the many food hampers at Winnipeg Harvest.
Food bank usage in Manitoba has increased 53 percent in the past eight years, prompting Loblaw stores to collect donations for the food bank.
“Donations from local stores and food drives are so critical at this time of year,” said David Northcott with Winnipeg Harvest.
“We continue tens of thousands of people visiting food banks in Manitoba each month, with close to half of them children, and we need everyone’s support to keep up with demand.”
Northcott says besides donating non-perishable food items, even $2 in change can help to make the holiday a little brighter for their clients.
Holiday Food Drive donation bins are located in store and cash donations are also accepted at checkout. Cash donations allow food banks to purchase more fresh food and give food banks the flexibility to provide more fresh items that hungry people need, and to purchase other food or personal care products they may be lacking.
Loblaw hopes to raise more than $2.5 million and 2 million pounds of food for food banks across the country this year.