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McDonald’s Understands There’s a Recession

April 21, 2009 6:03 AM | News

By Brian Schultz

McDonald's CoffeeLooking to get comparable drive-thru lines with Tim Hortons, McDonald’s is pulling out all the stops with their new promotion — which doesn’t stand to make the company any money whatsoever.

McDonald’s restaurants across Canada are giving customers a free small coffee during breakfast hours for the next two weeks. The promotion started on Monday and the company says no purchase is necessary to receive your free cup of joe.

To kick off the new campaign, an aviation stunt was performed in Montreal with a skywriter advertising the free coffee in the air during an acrobatics show.

Now if they’d only throw in a free order of hotcakes with that coffee, you’d be set.