“Canada’s Worst Handyman” will be showcasing tools from Canadian Tire’s Mastercraft line when season four takes to the airwaves on May 4.
The Discovery Channel reality show pits hapless DIYers against each other in an effort to avoid the title of Canada’s worst handyman. This will be the first time the show has incorporated product integrations.
Does anyone else find it a bit odd that Canadian Tire would agree to have the show endorse its products? Depending on how you look at it, the tools could come across as the best, as in any fool can pick them up and fix something. Or, the absolute worst tools, which would explain why these handymen suck to begin with.
Just a thought.
— With files from MediaInCanada.com and Discovery Channel
