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Christmas Cheer Board’s Annual Grocery Drive in Full Gear

November 25, 2009 7:09 AM | News

One month today is Christmas, which means it’s crunch time for the Christmas Cheer Board as they officially kicked off their annual campaign on Tuesday.

Executive director Kai Madsen says a lack of snow this season has slowed down the amount of donations being made. One of the big points being stressed this year is to make the public aware of the two locations available: 1385 Ellice Avenue (long-time location) and its new warehouse at the Red River Exhibition (3977 Portage Avenue).


Madsen had hoped to find a warehouse location in the downtown area this year, but there wasn’t one available. Because of that, he’s relying on the support of volunteers more than ever to handle a shuttle service to bring in even more volunteers.

The grocery drive hopes to provide 20,000 hampers to deserving Winnipeg families. Designated paper bags are available to be picked up and dropped back off with food at any city Safeway location. Deliveries begin being made on December 12.

Items on the ‘most needed’ list include canned fish and meat, canned vegetables and fruits, peanut butter, soup, rice, dry pasta, canned spaghetti sauce, cereal, cookies, chocolates, nuts and candy. Toys and monetary donations are also gladly accepted.

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