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Twitter Billboard Leads to Newsroom Suspensions

December 1, 2009 6:39 AM | Columns

By Tyler Sutherland

The general manager and news director at WPMI-TV in Alabama were suspended over the following unique idea for a billboard.

Twitter Billboard

Having thought ahead of their competition, the station invested in a digital billboard that would display the latest headlines from its Twitter feed in real-time. Just one problem: The above headline didn’t fit best when placed next to three of its on air personalities. The particular tweet was an actual news story, but created a lot of unwanted, bad publicity for the station after a motorist snapped a cell phone photo of the unfortunate display.

In other Twitter news, the word ‘Twitter’ is now the most-used word in the English language of 2009.