By Brian Schultz
At over 1 million views on YouTube, this slow motion commercial for Pedigree with dogs jumping for a treat is in full viral swing.
The commercial was shot with a Phantom camera at 1,000 frames per second and has the right element of a viral video: animals.
“The ‘Catch’ spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. The super slow motion really captured this intense sense of desire in the dogs’ eyes,” director Bob Purman explained.