Canadians may appear to be savvy when holding their smartphones as tightly as a newborn baby, but a new study suggests otherwise.
According to Delvinia — an interactive agency in Toronto — the majority of Canadians who possess smartphones only using their most basic functions, such as making calls, texting and taking pictures. The same functions have been available on most entry-level cell phones for years.
The study says 18- to 30-year-olds don’t fully leverage applications like Facebook mobile (22%), GPS/mapping services (21%) and Twitter (6%).
When broken down by overall user, the percentage of non-involvement with smartphone features skyrockets. 38% of users don’t know or were unaware how to use their GPS services, while 50% of users have never uploaded a photo from their smartphone.
We’re guessing these same people don’t know what Foursquare is.
