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Fundraiser Launches to Aid Heart Disease Research

February 1, 2011 6:39 AM | News

The Heart and Stroke Foundation of Manitoba (HSFM) is launching Heart Month today, a month-long campaign to raise awareness and funds in support of local heart disease and stroke research.

Volunteers will be going door-to-door to collect donations, which are also being used for health promotion and advocacy to save lives in Manitoba.

The official launch is taking place this morning in the Organza parking lot at Confusion Corner. HSFM staff and dozens of volunteers will be wearing red and offering Starbucks coffee and copies of the Winnipeg Free Press from 7 a.m. to 9:30 a.m. in exchange for a donation.

Government leaders and the city’s 275 paramedics are also participating in this month’s campaign.

“Nearly 3,000 Manitoba lives are lost every year to heart disease and stroke. This launch event is one of many things we are doing this month to raise awareness and funds for local research,” said Kristin Bergen Clapperton, Provincial Program Manager. “We’re asking Manitobans to open their hearts and their doors this month when more than 6,000 volunteers canvass door-to-door. There are also many individuals and businesses holding Live Red fundraising events during February.”

The goal this year is to raise over $800,000 to support local research in Manitoba.