By Brian Schultz
A new fundraising initiative to support the SMD Foundation/Easter Seals Manitoba launches today at Canada Safeway stores across the province.
From April 1 to April 30, customers will be asked to make a $2 donation at the check stand to help support inclusive camp, leisure and recreational programming for children with disabilities in Manitoba.
Each customer that donates $2 towards the campaign will receive 5 Air Miles in recognition for their support.
The Canada Safeway campaign in Manitoba has raised more than $440,000 since 2008. The 2011 goal is to raise in excess of $200,000.