Sunday kicked off Emergency Preparedness Week, as the annual campaign reminds Canadians and their families to prepare for an emergency situation.
The week-long initiative will run until May 7 and highlight what to do in the event of a natural disaster, or any other unforeseen situation.
The first step officials are getting across is to know the risks, make a plan and get an emergency kit.
TV, radio and web advertisements are being pushed to underline the importance of knowing what to do and how to protect yourself during an emergency.
Canada has experienced at least nine earthquakes between seven and eight on the Richter scale in the past 100 years.
To find out how to become prepared, visit GetPrepared.gc.ca.