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Video Used on 85% of News Media Websites

May 5, 2011 7:51 AM | News

A screengrab shows ChrisD.ca news videos uploaded to Vimeo.com/ChrisDca.

We’ve known for years that online news video was going to take off, and now that it has, a new survey says the majority of media websites are using it.

According to the D S Simon Web Influencers Survey, 85% of media websites are using video to cover news — up 33% from last year.

Researchers polled more than 1,000 media influencers in TV, radio, newspaper, magazine and web media properties to gather the results. The survey found that “online media has now officially become a video programming network.”

The increase is being attributed to viewers leading busier lives and not wanting to read a lengthly news article. Watching a short news clip is becoming preferred, as the attention span of those who scour news sites doesn’t last particular long.

Online video was also found to be a great channel for website monetization, with pre- and post-roll ads popping up more often.

Eighty percent of the sites researchers looked at were selling some form of online or in-video advertising.

— With files from SocialTimes.com