A new campaign to encourage the use of condoms among youth was launched Tuesday by the Winnipeg Regional Health Authority.
The “Heads Up?!” campaign, also designed to reduce the rate of sexually-transmitted infections, will target youth in online ads, posters, radio advertisements and in-theatre video.
“Winnipeg has high rates of Chlamydia, and youth and young adults are the age group with the highest rate of infection,” said Dr. Michael Routledge, WRHA medical director of public health.
“The fact is that for those who choose to be sexually active, condoms are the best form of protection against STIs,” Routledge added. “Youth need to know if they are going to be sexually active, they need to use condoms.”
The campaigned is aimed at the teenage population, and features humour to get the message across on the importance of using a condoms.
The website GetSomeCondoms.com has also been launched to provide information, resources and facts about sexually-transmitted diseases and infections to teens.