By Brian Schultz
A University of Toronto philosopher and author will deliver a lecture in the city on Thursday — the eve of Buy Nothing Day 2011.
Joseph Heath’s lecture, “The Myth of the Rebel Consumer,” is based in part on his book, The Rebel Sell: Why the Culture Can’t Be Jammed, which he co-authored with Andrew Potter in 2004.
The free lecture is open to the public at the University of Winnipeg’s Eckhardt-Gramatte Hall, 515 Portage Avenue.
“Anti-consumerism has become one of the most important cultural forces in North American life,” a news release from the U of W read. “Strangely, it has also become one of the most powerful marketing tools. What can we conclude from all this? How can we all denounce consumerism, and yet still find ourselves living in a consumer society?”
The lecture commences at 7:30 p.m.