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Winnipeg Jets Franchise Worth $164M: Forbes

November 30, 2011 8:47 PM | Sports

By Darrin Bauming (@DarrinBauming)

The Winnipeg Jets lead the entire National Hockey League in a key category — franchise value growth.

According to Forbes.com, the Jets are valued at $164-million, making True North Sports and Entertainment’s latest acquisition rather profitable. True North purchased the team from the Atlanta Spirit Group in May 2011 for $110-million plus a $60-million relocation fee paid to the NHL. The franchise has increased in value over last year by a league-high 21 per cent.

While value has risen league-wide, Winnipeg’s rise can be mainly attributed to the increased ticket sales, where every game is sold out for at least the next three years, versus the 2010-11 Atlanta Thrashers who sold a mere 73 per cent of their seats.

Here are the seven Canadian NHL market values, their league ranking, and increase over last year:

1)       Toronto Maple Leafs — $521M, +3%
3)       Montreal Canadiens — $445M, +9%
7)       Vancouver Canucks — $300M, +15%
13)      Calgary Flames — $220M, +7%
15)      Edmonton Oilers — $212M, +16%
17)      Ottawa Senators — $201M, +3%
24)      Winnipeg Jets — $164M, + 21%

League average — $240M, +5%