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Kiehl’s Wows Shoppers with Jets Captain on Opening Day

December 1, 2011 8:00 AM | News

Winnipeg Jets captain Andrew Ladd signs autographs for fans at Kiehl's on Wednesday, November 30, 2011. (VINCENT LEE / CHRISD.CA)

Shoppers lined up in droves Wednesday outside of the new Kiehl’s store inside Polo Park Shopping Centre.

The American cosmetics retailer opened its Winnipeg doors to customers for the first time in the city, and donated the entire first day’s worth of sales to a charitable cause. Winnipeg Jets captain Andrew Ladd was part of the opening day hoopla and chose the After School Matters program as his charity of choice. The program is part of the Winnipeg Jets True North Foundation, and will see a large donation from shoppers who just couldn’t wait to get their hands on unique lotions, moisturizers and beauty products.

“I think it’s great. I’m happy it’s [Kiehl’s] has come to Winnipeg,” said shopper Cheryl Stewart, who had heard about the store in fashion magazines. Besides purchasing a bottle of ultimate strength hand cream, Stewart also came out to see Ladd in the flesh.

Ladd was part of the “Shop for the Cause” event and signed autographs for hockey fans during the afternoon.

Store management is expecting foot traffic to remain high beyond the first few days of operation, especially with the holiday season now in full swing.

— With files from ChrisD.ca’s Vincent Lee

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