By David Klassen
A feature documentary presented by the National Film Board of Canada will talk about the fight against breast cancer when it opens in Winnipeg next month.
“Pink Ribbons, Inc.” shows how some companies use breast cancer cause-marketing to boost sales, while often contributing only a tiny fraction of proceeds to the cause. It also explores how companies that pollute or sell products containing dangerous chemicals are in on the action, too, using “pink washing” to polish their images, and even shaping the direction of cancer research. The end result is that the environmental causes of breast cancer have been largely ignored, with only a minuscule fraction of the funds going to prevention research.
The film premiered at the Toronto International Film Festival in September 2011 and will open theatrically on more than 30 movie screens across Canada February 3, including in Winnipeg. The local premiere is set for the Globe Cinema and Empire Grant Park 8 Cinemas on February 3.