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Blue Bombers Win Award for Best Marketing in the CFL

March 7, 2012 9:49 AM | Sports

A Winnipeg Blue Bombers billboard as shown last season during the 'Our History. Our House.' campaign. (MCKIM CRINGAN GEORGE)

The Winnipeg Blue Bombers won an award for their marketing efforts last season at the CFL Congress 2012 in Toronto last week.

The football club was recognized with the inaugural Best Marketing & Ticket Campaign Award. The club broke several sales records last year, including season and game-day tickets as well as merchandising.

The Blue Bombers used Winnipeg-based marketing agency McKim Cringan George to create the “Our History. Our House.” campaign. The campaign creative included superboards, digital billboards, print and online ads (including ad buys on ChrisD.ca), the team’s website and posters. In-game promotions, communications materials, media events and a nine-minute video shown during halftime was also utilized.

“The campaign captured the deep-rooted love Manitobans have for their football team,” said MCG’s CEO Peter George. “And then the team went to the Grey Cup. It was a spectacular year for the Club, team, campaign and fans.”

An attendance record was also broken last season, marking the first time that the 260,000-attendance mark was surpassed. The Bombers averaged 29,532 fans per home game, almost 800 more than the previous record of 28,739 set in 1985, with eight sellouts in all.