Blue Bombers Unveil New Logo, Helmet Design

Blue Bombers Unveil New Logo, Helmet Design

The Winnipeg Blue Bombers new logo and helmet design was unveiled at a news conference on Tuesday, April 24, 2012. (DARRIN BAUMING / CHRISD.CA)
Winnipeg Blue Bombers new logo and helmet design (front) (DARRIN BAUMING / CHRISD.CA)

To go along with its new stadium, the Winnipeg Blue Bombers have given themselves a refreshed look.

The football club unveiled Tuesday a brand new logo and helmet design to help the team usher in the 83rd season. The logo takes elements from its retro bold block look and adds updated colours with a navy blue trim.

A new line of merchandise featuring the ‘W’ logo is available now at the Bomber Store and at BlueBombers.com. Fans can also pre-order the new jerseys before they’re released publicly on May 1.

Winnipeg Blue Bombers new logo and helmet design (WINNIPEG BLUE BOMBERS)

Players attending mini camp, which begins Wednesdays at Canad Inns Stadium, will also be sporting the new look on the field.

Jerry Maslowsky, vice-president of marketing for the Blue Bombers, said the “lightning bolt” element of the logo first introduced in 1995 will remain secondary on some merchandise and signage.

Listen to more from the media scrum:

[audio:http://cdn.chrisd.ca/wp-content/uploads/2012/04/Jerry-Maslowsky-Winnipeg-Blue-Bombers.mp3]

The Blue Bombers also announced Tuesday the signings of import defensive lineman Alex Hall, import linebacker Terrell Parker and import defensive back Demond Washington.

— With files from sports reporter Darrin Bauming

Advertisements


Pssst, while you're here...
ChrisD.ca is Winnipeg's only independent digital news outlet, producing reliable journalism and localized content since 2007. As we grow as a company, so do our expenses into creating the news, sports and entertainment coverage you've come to expect from us. We ask that if you enjoyed reading this article that you consider making a small donation towards our efforts. It would be greatly appreciated in helping us reinvest to expand our reach and hire additional freelance reporters and photographers. Thank you!

Support ChrisD.ca ?

Sports Highlights

Comments

comments

logo