‘Buy Manitoba’ to Steer Shoppers Toward Local Food

By Sarah Klein

New food labels placed in grocery stores will help Manitobans to ‘buy local.’

The $3 million food identification campaign was launched Thursday at a Winnipeg Safeway location, meant to help shoppers quickly identify locally-grown and processed products on store shelves.

“When we purchase locally produced food we are providing more support to farm families, food processors, rural communities and Manitoba’s economic future, plus we get to understand exactly where our food is coming from,” Premier Greg Selinger said. “We are pleased to work with our partners to make it easier for families to add more Manitoba products to their dinner tables.”

It’s anticipated the program will expand to other grocery stores in the future.

Food deemed to be Manitoba-made must be composed of more than 85 percent of main ingredients from the province. All processing and packaging must also be done within Manitoba.

Advertisements


Pssst, while you're here...
ChrisD.ca is Winnipeg's only independent digital news outlet, producing reliable journalism and localized content since 2007. As we grow as a company, so do our expenses into creating the news, sports and entertainment coverage you've come to expect from us. We ask that if you enjoyed reading this article that you consider making a small donation towards our efforts. It would be greatly appreciated in helping us reinvest to expand our reach and hire additional freelance reporters and photographers. Thank you!

Support ChrisD.ca ?

Sports Highlights

Comments

comments

logo