The staff at Kildonan Place Shopping Centre are channeling their love for Canadian singer Carly Rae Jepsen in an effort to promote 10-digit dialing in Manitoba and the new 431 area code.
Mall employees lip-synced “Call Me Maybe” in a video to make sure their customers know to dial 10 digits for local calls.
“I knew this was something people would be talking about, and thought that making a video to remind people of 10-digit dialing would be fun,” said Kildonan Place marketing director Corey Quintaine. “Call Me Maybe is a perfect fit. Not only has it been christened ‘song of the summer,’ it has a connection to phones and calling.”
The video, shot and edited by Red River College Creative Communications student Jenna Friesen, has been viewed nearly 3,000 times since Friday.